Cats and Dogs Creative Brief.
Project Description:
A veterinarian needs new branding, we are to create 8
illustrations of cats and dogs (4 of each) that convey the message the vet
wants to convey.
Client:
The Cats and Dogs veterinary clinic.
Message:
To convey a earnest relationship between the Doctor and the pet as
well as a relationship of trust between the Doctor and pet owner, so that they
know the doctor will do anything to help their pet be happy.
Audience:
Current and potential clients, and all pet owners alike.
Purpose/Objective:
To bring in more clientele, and build a relationship of trust
within the community.
Specifications:
The illustrations need to be in 72 dpi (banner ad) 300dpi (printed
in a magazine) and 3000dpi (billboard) resolutions respectively.
Illustration idea/Concept/Thematic Statement:
The concept is to create an image(s) that not only invokes a
environment of trust but also one of a calming reliance that their pet will be
taken care of. Focusing on the more common city breeds.
